The advent of social media has impacted many aspects of our lives. It has changed the way we think and impacted the decisions we make. Whether it is a high-quality YouTube video, an attractive Facebook page, an informative LinkedIn profile or a casual statement on Twitter, they all have the power to impact how we think as consumers. Companies have realized this and are tapping into this market wholeheartedly.
Social Media is being adopted by more and more companies who have realized how important it is to have a presence there to communicate with modern consumers. A big reason this is becoming possible is the cost-effective nature of interacting on social networks.
Through social media websites like Facebook and Twitter, companies have established a more personal relationship with their customers. Companies can command a constant presence in the minds of consumers by regularly updating their Facebook pages. Twitter can be used effectively to post details of the inner workings of a business, thus leading to an image of openness that customers appreciate.
Through the kind of close contact and communication that social media websites facilitate, companies have been able to exercise greater control over their brand image. It is much easier for companies to get consumers to know what their brand is all about over social networks. Companies are also better aware of what their customers want. They receive much more feedback whether negative or positive and are able to make changes accordingly.
According to various studies and surveys performed, it was understood that Facebook fans and Twitter followers of a company were much more likely to buy their products and further recommend them to others as compared to those who were not actively following the company on social networks. This way the entire interaction between businesses and their customers has changed.
Social media also enables companies to reach out to new customers. By having a constant presence on social media websites and putting up attractive advertisements, companies can definitely gain the attention of customers in a way that was not possible before. Consumers on the other hand can get to know much more about brands than was possible earlier through television or radio advertisements. Consumers have become more proactive now. Because information is readily available on the internet, they are much more likely to check a business? reputation on social networks before deciding to buy their products.
Companies have to go where the consumers are. And in a fast changing world, consumers have taken to the social media to find answers to their concerns. What they see on the social media directly affects their behavior as consumers and it is essential for companies to realize this and portray themselves online accordingly. The good part is that social media gives companies a lot of control over choosing the brand image they want the consumers to recognize them with. By knowing who their target demographic is companies can channel resources effectively to tap into a consumer group that undoubtedly has a presence online.
Tanya Hansen, a freelance writer for Homesecurityreviewsite.com ? offers full home security to help protect your family, assets from burglary and other crimes. Home Security Companies
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